CHAPTER ONE
INTRODUCTION
1.1 BACKGROUND OF THE STUDY
Financial services are the wide range of services rendered by the bank which include the primary operations of Accepting deposits from customer, providing credit facilities, Sales of investment products like mutual funds Etc. Regulation are the official rule which guide and govern the conduct of business and the sale of product and services formulated by government or industry firms to achieve a set aim and objective (Chris, 2003). The essence of financial regulation is to compel financial institution to align their products and services within the banking legal framework; and to protect investors and depositors from the exploitation by financial institutions. The regulation views financial service as a matter of public interest even though the banks must make profit. The research therefore seek to investigate the effects of financial services marketing and banking regulation.
1.2 STATEMENT OF PROBLEM
The banking sector had for several years suffered from deep crisis of gross mismanagement and insufficient fund to meet customer obligations and still make profit. Consequently the banking crises in 2008 was found to be caused by large inadequate disclosure and transparency and sudden capital inflows ,macroeconomic instability, lack of investor and consumer sophistication ,major failures in corporate governance at banks, uneven supervision and enforcement, unstructured governance & management processes at the CBN; critical gaps in the regulatory framework and regulations, and weaknesses in the business environment (CBN, 2012).In view of the challenges which confront the banking sector; reforms implemented by the CBN from 2004 when it rolled out the consolidation of banks policy has not yielded significant effect as to propel growth and stability in the sector and that of the Nigerian economy. Consequently the problem confronting the research is to proffer an appraisal of the Effects of financial services marketing and banking regulation.
Terms of Use: This is an academic paper. Students should NOT copy our materials word to word, as we DO NOT encourage Plagiarism. Only use as a guide in developing your original research work. Thanks.
Disclaimer: All undertaking works, records, and reports posted on this website, eprojectguide.com are the property/copyright of their individual proprietors. They are for research reference/direction purposes and the works are publicly supported. Do not present another person’s work as your own to maintain a strategic distance from counterfeiting its results. Use it as a guide and not duplicate the work in exactly the same words (verbatim). eprojectguide.com is a vault of exploration works simply like academia.edu, researchgate.net, scribd.com, docsity.com, course hero, and numerous different stages where clients transfer works. The paid membership on eprojectguide.com is a method by which the site is kept up to help Open Education. In the event that you see your work posted here, and you need it to be eliminated/credited, it would be ideal if you call us on +2348064699975 or send us a mail along with the web address linked to the work, to eprojectguide@gmail.com. We will answer to and honor each solicitation. Kindly note notification it might take up to 24 – 48 hours to handle your solicitation.