UYO RESIDENTS APPRAISAL OF THE COMMUNICATIVENESS OF AIRTEL AND MTN BILLBOARDS

Code: 64C210132019  Price: 4,000   67 Pages     Chapter 1-5    6606 Views

The study “Uyo residents’ Appraisal of the communicativeness of Airtel and MTN Billboards” set out to ascertain the perception of Uyo residents concerning Airtel and MTN billboards. Four research questions were developed to guide the study. The research design employed in the investigation was the survey methods. Respondents were selected from five major roads in Uyo using the purposive sampling method, hence a sample of 200 persons was drawn from the population comprising residents of Uyo, the capital of Akwa Ibom State. The research instrument used was the questionnaire. Copies of the questionnaire containing relevant questions were administrated on 200 respondents. One hundred and ninety respondents completed and returned their copies. Data collected were analyzed using simple percentage. The finding shows that Uyo residents view the Airtel and MTN billboards as attractive. In term of communicativeness, message on MTN billboards were always understood whereas message appearing on Airtel billboards were seen to be vague, hence less communicative. The finding also reveal that Uyo residents perceive both Airtel and MTN billboards as sources of information and revenue to government and suitably placed. The study also reveals that Airtel and MTN billboards attract consumers, while also adding aesthetic value to the environment. The study recommends that Airtel should investigate why its message are less communicative in order to take steps to correct it. It also recommends that Airtel and MTN should strive to place their billboards at strategic location only since this medium of advertising have been accepted by residents in Uyo.

Sample Preview:




Terms of Use: This is an academic paper. Students should NOT copy our materials word to word, as we DO NOT encourage Plagiarism. Only use as a guide in developing your original research work. Thanks.

Disclaimer: All undertaking works, records, and reports posted on this website, eprojectguide.com are the property/copyright of their individual proprietors. They are for research reference/direction purposes and the works are publicly supported. Do not present another person’s work as your own to maintain a strategic distance from counterfeiting its results. Use it as a guide and not duplicate the work in exactly the same words (verbatim). eprojectguide.com is a vault of exploration works simply like academia.edu, researchgate.net, scribd.com, docsity.com, course hero, and numerous different stages where clients transfer works. The paid membership on eprojectguide.com is a method by which the site is kept up to help Open Education. In the event that you see your work posted here, and you need it to be eliminated/credited, it would be ideal if you call us on +2348064699975 or send us a mail along with the web address linked to the work, to eprojectguide@gmail.com. We will answer to and honor each solicitation. Kindly note notification it might take up to 24 – 48 hours to handle your solicitation.

Material Information
  • ₦4,000.00 1 Price:
  • 67 2 No. of Pages:
  • 5 3 No. of Chapters:
  • No 4 Has Implementation:
FOR ENQUIRIES WE ARE AVAILABLE 24/7

Contact us on

DEPARTMENT
LAW