Abstract
This research work was designed to finding out the importance of indigenous language in broadcast media. This project, therefore, clamoured for the development of indigenous language in the electronic media. Moreover, this project has been able to explain how indigenous language is of immense benefit to broadcast media. The researcher has also succeeded in analysing critically the concept of indigenous language, indigenous communication, types of indigenous communication, history of indigenous communication, theories and mode of indigenous communication and much more. Through all these subject matters, it is hoped that improvement would meet indigenous language in Broadcast media. The quantitative research design was used in which cross-sectional survey method was adopted while the data collection instrument was a questionnaire. One hundred (100) questionnaires were distributed among the staff of OSBC Radio Ile-Awiye Oke-Baale Osogbo, which aided high rate of return. The findings of the research showed that indigenous language is guided significant in broadcast media. It is obvious from this study that the use of indigenous language in broadcast media has helped the audience to know the different language in the society. It is therefore recommended that in order to improve the level of quality programme in the electronic media, the National Broadcasting Commission (NBC) and (OSBC) management should allow all the present decent programmes that deal with the culture and norms of the people, however, this would gain OSBC Radio, Ile-Awiye Oke-Baale more listenership power.
Terms of Use: This is an academic paper. Students should NOT copy our materials word to word, as we DO NOT encourage Plagiarism. Only use as a guide in developing your original research work. Thanks.
Disclaimer: All undertaking works, records, and reports posted on this website, eprojectguide.com are the property/copyright of their individual proprietors. They are for research reference/direction purposes and the works are publicly supported. Do not present another person’s work as your own to maintain a strategic distance from counterfeiting its results. Use it as a guide and not duplicate the work in exactly the same words (verbatim). eprojectguide.com is a vault of exploration works simply like academia.edu, researchgate.net, scribd.com, docsity.com, course hero, and numerous different stages where clients transfer works. The paid membership on eprojectguide.com is a method by which the site is kept up to help Open Education. In the event that you see your work posted here, and you need it to be eliminated/credited, it would be ideal if you call us on +2348064699975 or send us a mail along with the web address linked to the work, to eprojectguide@gmail.com. We will answer to and honor each solicitation. Kindly note notification it might take up to 24 – 48 hours to handle your solicitation.